I've just finished reading the 3rd issue of Like the Wind magazine and I thought I'd share the news: this is a magazine with a difference!
I met Simon & Julie Freeman, the brains behind this publication, at the Trail Team selection weekend in the Lake district earlier this year. I must admit when they showed us the magazine I was put off by the price. At £8 it seems like a lot of money. It took a couple of issues and the accolades of many people online for me to get over myself and buy a copy.
The thing is though this is not your average magazine. Produced on thick, reclycled paper, beautifully illustrated and with not a single advert in a hundred pages, this is a collection of stories, varied in content and style but with a common theme; a love of running.
The variety is impressive, from charity runners competing in fancy dress, to historical pieces on the characters of our sport, poems, opinions on the nature of addiction and one or two star entries: a short piece including a recipe for cinammon buns from none other than Emelie Forsberg and an interview with Killian Jornet by Ian Corless.
Each article is illustrated or accompanied by wonderfully evocative photographs and just long enough to sit over with a cup of coffee.
What you won't find, in addition to the adverts, are those pointless, how to be a better runner in a weekend style recipes for success the more standard magazines are full of. The emphasis here is on quality writing and its a joy to read. And as for the price? Well bear in mind the feature rich content, there is no fluff, just a hundred pages of words and pictures. And the fact that this is a quarterly edition, so a year long subscription is £40 including the postage.
I think this represents the future of print media; niche markets, quality products, something tactile and lasting that you will want to keep on the coffee table or bookcase.
So am I converted? Well if you hadn't already got that from my comments above lets just say I'll be adding a yearly subscription to my Christmas list this year and leave it at that.